Project details

Client | ———

Date | 2022

Role | UX UI Designer

mobile application

Dunno Cook What

Introduction

  • In today's fast-paced world, many individuals, including busy singles, couples, and families, struggle with meal planning and finding the time to cook nutritious and delicious meals. The abundance of recipes available online and the hassle of grocery shopping after a long day can be overwhelming. Recognizing this challenge, "Dunno Cook What" was developed as a solution to simplify the cooking process, provide recipe inspiration, and save valuable time for users.

  • The aim of "Dunno Cook What" is to revolutionize the way people approach cooking by offering a user-friendly app that streamlines the entire cooking experience. By addressing the common dilemma of "What should I cook?" and providing a wide selection of easy-to-follow recipes, the app aims to empower individuals to create meals that are not only quick and convenient but also enjoyable and satisfying. The goal is to eliminate the stress and uncertainty often associated with meal planning and make cooking an enjoyable part of everyday life.

  • The goal of "Dunno Cook What" is to become the go-to cooking app for individuals seeking a simple and efficient way to plan their meals, discover new recipes, and save time on grocery shopping. The app aims to achieve this by continuously learning from users' favorite cuisines, saved recipes, and personal preferences. With this knowledge, "Dunno Cook What" can intelligently suggest a curated selection of recipes tailored specifically to each user's tastes and dietary requirements. Additionally, the app goes beyond recipe recommendations by offering ready-to-cook ingredient packs, providing same-day delivery and eliminating the need for users to spend time and effort on grocery shopping. Ultimately, the app's goal is to make cooking accessible, enjoyable, and convenient for individuals of all cooking skill levels.

User Interview

  1. Where do you usually find recipes?

  2. How often do you cook at home?

  3. Where do you do grocery shopping?

  4. Do you experience any difficulties while cooking?

  5. How can improve your overall cooking experiences?

Who are the users

“Dunno cook what” should be accessible to anyone who need to cook everyday, all genders and ages. The focus will be on people who need to work all days and still need to cook for their family afterward. They are lack of time to do grocery shopping and feeling exhausted to decide what to cook everyday.

Need to at least cook 5 days /week

Have no idea on what to cook

Feel tired to do grocery shopping

Users’ Pain Point

Lack of Recipe Ideas

Users often face the challenge of not knowing what to cook, which can lead to repetitive or monotonous meals. This lack of inspiration and variety in their culinary repertoire can make the cooking process feel tedious and uninspiring.

Time Constraints for Grocery Shopping

Busy individuals struggle to find time for grocery shopping amidst their hectic schedules. Long working hours and other commitments leave them with limited time and energy to visit the supermarket regularly, resulting in a lack of fresh ingredients and the need to rely on convenience foods or takeout options.

Overburdened Responsibility on One Individual

In many households, the responsibility of cooking often falls on a single person, typically the mother. This can create a significant burden, as they have to manage meal planning, grocery shopping, and cooking on top of their other responsibilities. The lack of support and shared responsibility can lead to exhaustion and stress, making it challenging to sustain healthy and varied meals for the family.

User Persona

“I like cooking and it was my hobby, but when I need to cook for my family day by day, it becomes a burden. I want my family eat less takeaway food, but I don’t have time and idea.”
— Rachel Chan | 32, Content manager / Working mom
User journey map
Persona

To simplify meal planning, inspire creativity, and save time for busy individuals, making cooking enjoyable and convenient for all.

High - Fidelity Wireframes

Profile setup

Personalize your cooking experience on "Dunno Cook What" by completing a quick profile setup. Share your cooking experience, food preferences, allergies, and invite family members for a collaborative culinary journey. Tailored recommendations and a seamless cooking experience await you.

Today’s menu

Based on your preferences and saved recipes, a curated set of recipes is suggested to you daily. Once you confirm your desired menu, the corresponding ready-to-cook packages are automatically added to your cart. With just a few clicks, you can effortlessly decide what to cook and complete your grocery shopping hassle-free. Simplify your meal planning and enjoy a seamless cooking experience with "Today's Menu."

Explore for new ideas

More then 100+ recipes can be found in our app, not limited to Chinese, Japanese, or Western food. All recipes comes with video tutorial and ready-to-cook ingredients pack. Users can easily challenge themselves to cook new food everyday.

Same-day delivery

User can enjoy free same-day delivery and receive the package before 6pm if they order by 11am. In this case, user can set free from the hell of grocery shopping after a whole day work.

Family Plan

Take the burden off deciding the menu solely on yourself. With "Dunno Cook What," invite your family members to join and participate in menu planning. Share a unified "My Menu" where everyone can assign recipes to specific dates and bookmark their favorites. Foster collaboration and easily keep track of shared cooking plans for a seamless family cooking experience.