Project details

Client | The Oriental Group

Date | 2022

Role | UX UI Designer

mobile application

Membership & Banquet Application

Introduction

  • The Oriental Group, a premier Chinese restaurant group in Malaysia renowned for its fine Cantonese cuisine, is dedicated to enhancing customer experiences through digital innovation. With the vision of creating a remarkable membership application, they aim to attract clients by offering enticing digital vouchers, encouraging increased spending at their restaurants. Furthermore, the application seeks to elevate the overall experience of clients hosting wedding banquets at The Oriental Group venues, providing seamless event coordination and unforgettable moments.

  • The aim of The Oriental Group's membership application is to enrich the dining experience for customers and elevate their satisfaction levels. Through the app, the goal is to attract and retain clients by offering digital vouchers and rewards, encouraging increased spending at The Oriental Group's restaurants. Additionally, the app aims to enhance the overall experience of clients hosting wedding banquets, providing seamless event coordination and creating memorable moments for all.

  • The goal of The Oriental Group's mobile application is to revolutionize the dining experience and enhance customer engagement. Through a robust membership program, streamlined registration, and a voucher redemption system, the app aims to reward and incentivize loyal customers. Additionally, the app seeks to transform wedding banquets by providing real-time updates and facilitating seamless sharing of memories through a dedicated photo album. By combining technology and hospitality, the app aims to create an unparalleled dining experience that fosters lasting connections with customers.

Requirements

Enhanced Dining & Banquet Experience

Create a mobile app that elevates the dining experience, offering seamless navigation, personalized recommendations, and real-time updates for wedding banquets, ensuring memorable moments for guests.

Robust Membership & Rewards

Implement a comprehensive membership program that rewards loyal customers with exclusive perks, such as earning reward points, redeeming vouchers, and enjoying special discounts, fostering a sense of belonging and appreciation.

Streamlined Registration Process

Develop a user-friendly registration process that allows new users to easily create accounts, providing a hassle-free onboarding experience while optionally integrating invitation codes for additional benefits and incentives.

Convenient Voucher Redemption

Enable a user-centric voucher redemption system within the app, empowering customers to effortlessly redeem their accumulated reward points for discounts, free items, and unique promotions, enhancing their satisfaction and encouraging repeat visits.

Real-Time Banquet Updates

Deliver real-time updates for wedding banquets, including seating plans and menu changes, ensuring guests have the latest information at their fingertips, resulting in seamless event coordination and enhanced guest experiences.

Cloud-Based Photo Album

Integrate a secure cloud-based photo album feature, enabling guests and hosts to effortlessly share and cherish memories from banquets, eliminating the need for external platforms and providing a centralized hub for photo storage and sharing.

Elevate Your Dining Experience and Unlock Exclusive Rewards: The Oriental Group App - Where Culinary Delights, Memorable Moments, and Exceptional Membership Benefits Await.

Information Architecture

Membership system

By becoming a member of The Oriental Group, users have the opportunity to earn reward points each time they dine or make purchases at our restaurant. These reward points can be used to redeem vouchers and enjoy various discounts on our diverse range of offerings.

Voucher

Every time a user spends money at any of The Oriental Group restaurants, they have the opportunity to earn a certain number of points. These points can then be redeemed for vouchers, providing users with discounts or even free items. Within the application, users can conveniently view their available vouchers and redeem the ones they desire. Furthermore, during special promotional periods, our restaurants will display promotion posters with QR codes that users can scan to access exclusive vouchers.

Registration

Registering for a new account is a simple process that involves filling out a registration form. Additionally, if users possess an invitation code, they can enter it during the registration process to receive an extra voucher. Upon successful registration, each user will be provided with a unique member QR code. This QR code serves multiple purposes, allowing users to earn points and also serves as an entry pass for wedding banquets.

Banquet Experience

Our new application revolutionizes the banquet experience for our guests. Through the app, guests can instantly access the seating plan, receive real-time updates on the banquet menu, and conveniently share cherished moments with others via our cloud-based photo album.

Check-In

Upon arrival at the banquet, guests can simply present their member QR code to check-in. Once checked in, guests will be presented with a seating plan that highlights their designated table. This feature allows guests to access the guest list for their table at any time.

Banquet Menu

The banquet menu can be easily updated in real-time through the host's account. This ensures that all attendees are aware of the dishes being served and can anticipate what's coming next.

Photo Album

In the past, guests and hosts relied on platforms like WhatsApp or cloud storage services to share photos, which was often inconvenient. However, our application changes the game. Now, all guests and hosts can upload their photos directly to our app and easily share them with one another. The photo album is securely stored on our server, allowing users to download their memories at any time they desire.