To simplify meal planning, inspire creativity, and save time for busy individuals, making cooking enjoyable and convenient for all.

- Dunno cook what -

Details

Client | N/A

Date | 2022

Role | UX UI Designer

Deliver | Apps

Background

In today’s fast-paced world, busy individuals struggle with meal planning and cooking nutritious meals. The overwhelming number of online recipes and the hassle of grocery shopping add to the stress. "Dunno Cook What" was created to simplify cooking, inspire recipe ideas, and save users valuable time in their daily routines.

Aim

"Dunno Cook What" aims to transform cooking by providing a user-friendly app that simplifies meal planning and offers a range of easy recipes. Its goal is to become the go-to cooking app, intelligently suggesting tailored recipes and providing ready-to-cook ingredient packs for a convenient, enjoyable cooking experience for all users.

Target User

"Dunno Cook What" targets busy individuals of all ages and genders who need to cook daily, focusing on those with demanding jobs who struggle with meal planning and grocery shopping.

User Interview

  1. Where do you typically search for recipes?

  2. How frequently do you cook at home?

  3. Where do you usually shop for groceries?

  4. What challenges do you face while cooking?

  5. How can we enhance your overall cooking experience?

Need to at least cook 5 days /week

Have no idea on what to cook

Feel tired to do grocery shopping

User Persona

“I like cooking and it was my hobby, but when I need to cook for my family day by day, it becomes a burden. I want my family eat less takeaway food, but I don’t have time and idea.”

— Rachel Chan | 32, Content manager / Working mom

User journey map

Persona

User Pain Points

  • Users struggle with meal ideas, leading to repetitive cooking and a tedious experience, diminishing their enjoyment and creativity in the kitchen.

  • Busy schedules limit time for grocery shopping, resulting in reliance on convenience foods and a lack of fresh ingredients, impacting meal quality.

  • In many households, cooking falls on one person, often causing stress and exhaustion from juggling meal planning, grocery shopping, and cooking, which affects family meal variety.

Key Features

  • A diverse library of over 100 recipes, including video tutorials, allows users to discover new cuisines and challenge their cooking skills, making meal preparation exciting and varied.

  • Streamline the grocery shopping experience with an integrated in-app shopping feature, enabling users to easily purchase required ingredients directly from their chosen recipes, ensuring convenience and saving time.

  • Enjoy the convenience of same-day delivery for ready-to-cook ingredient packs, ensuring users receive fresh ingredients quickly and eliminating the hassle of grocery shopping after a long day.

  • Facilitate collaborative meal planning by allowing family members to participate in selecting recipes and scheduling meals, fostering shared responsibility and making cooking a fun, engaging family activity.

High - Fidelity Wireframes

Account setup

Onboarding screen

An intuitive onboarding screen guides users through a seamless setup, highlighting features that simplify meal planning and grocery shopping, empowering them to enjoy the cooking process with greater ease.

Profile setup

Users can personalize their "Dunno Cook What" experience by completing a quick profile. They can share cooking skills, food preferences, and allergies, and invite family for tailored recommendations and collaborative cooking.

Explore for new ideas

Today’s menu

Today's Menu offers users a daily selection of curated recipes based on their preferences and saved dishes. Once users confirm their choices, ready-to-cook packages are added to their cart, simplifying meal planning and grocery shopping for a seamless cooking experience.

Update preference

Users can easily update their cooking preferences to accommodate different situations, including serving size, food preferences, and allergy status, ensuring personalized meal options that fit their current needs.

Explore for new recipes

Users can search for new recipes by ingredient names, categories, or titles. Additionally, personalized recommendations will be provided based on user preferences and previously saved dishes for enhanced culinary inspiration.

Collaborate for Family Favorites

Shared Menu Calendar

Under the Family Plan, members share a unified menu calendar, allowing everyone to contribute their recipe choices and ease the decision-making process. The host retains management authority, overseeing the list and making final purchase decisions for a coordinated cooking experience.

Shop Seamlessly, Cook Effortlessly

In-App purchase

Once the menu is finalized, users can add all ready-to-cook packages to their shopping cart for checkout. Orders placed by 11 AM will arrive before 6 PM for convenience.

Order tracking

Users can easily track their orders in real time, receiving updates on delivery status and estimated arrival times. Stay informed and ensure a seamless cooking experience with timely package arrivals.